DIRECTOR'S STATEMENT

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Pharmakon arises from the need to reflect on our time and its deep technological conditioning. We live immersed in an environment where artificial intelligence, algorithms,

and digital systems are no longer neutral tools but devices that shape our perception, our desires, and our ways of life. This work stems from the unease of seeing how technology not only transforms reality but also simulates it, replaces it, and often empties it of meaning.

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Inspired by filmmakers such as Jean-Luc Godard and thinkers like Jean Baudrillard, Pharmakon embraces cinema as a critical, poetic, and political language. Its aim is to stretch the limits of the visible and question the apparent neutrality of the digital, understanding technology as a pharmakon—both cure and poison, a critical possibility and a mechanism of control.

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The project seeks to provoke reflection on our relationship with technology and to raise awareness of the power structures embedded within it. More than informing, it intends to unsettle—to create a pause, a space for thought amid an automated reality.​